ShopMyWay Privacy Policy

ShopMyWay Privacy Policy The ShopMyWay Mall ("Program") is a secure web environment where members of loyalty Rewards Programs ("Members") can earn Rewards® Points ("Program") for shopping online at participating merchants (e-retailers) on the web. The ShopMyWay Mall is managed and operated by The DataBase Group ("DBG"). Individuals who provide the ShopMyWay Mall with their first and last name, Rewards number and make a qualified purchase are considered to be signed up in the Program and are hereafter referred to as as " ShopMyWay Mall Members".

The DataBase Group is a team of dedicated technology professionals that develop data enabled web sites for consumers and businesses. DBG takes privacy and security very seriously. We know that these issues are critical to making the Shop My Way Mall a success. DBG operates the Program in compliance with all known legislation and uses industry accepted privacy practices to maintain Members privacy. You may feel confident that DBG has taken steps to insure the privacy of Members using this site. DBG will not treat information in ways dissimilar from what is outlined or disclosed in this statement.

The Information We Collect And How We Use It

As part of the sign-in process we will ask you for:
- Rewards Number (required)
- First Name (required)
- Last Name (required)
- Email Address (optional)

The Loyalty Rewards Number is a required field. This information is necessary to successfully track your purchases and credit points for qualifying purchases at

Your email address may be used for electronic communications to inform you of successful point postings if you have selected the check box indicating your preference to receive these communications. Your email address may also be used for email communications about special offers from the ShopMyWay Mall if you have selected the check box indicating your desire to receive this type of communication. You may change these preferences at any time however the successful point posting selection option is stored with each order we track, therefore the opt out of these communications is only applicable to future orders you place. To opt-out of communications, uncheck the applicable box the Shop Now page and click "Shop Now" for your selection to be saved. DBG uses return email addresses to answer the emails we receive. Your return email address is not used for any other purpose and is not shared with outside parties.

Dbg Use Of Loyalty Rewards Information

Information on the ShopMyWay Mall member activities is collected and accumulated in order to process Loyalty Rewards Points and to continually improve the Program and Program offerings. This information is used in the process of posting Loyalty Rewards Points to a ShopMyWay Mall member's. We do not sell your name or other private information to third parties.

Access To Information

Any personal information supplied to DBG by ShopMyWay Mall Members is kept confidential and will not be disclosed except as permitted by express consent of the Member or as required by law. DBG will not disclose information about Shop My Way Mall Members to third parties unless:
- The ShopMyWay Mall Member has given DBG express consent to do so, or
- The disclosure is required by law or warrant authorized by a court of competent jurisdiction.

DBG may provide aggregated statistics to third parties or participating merchants but only if this statistical information contains no personally identifiable information about a ShopMyWay Mall Member.

For further information or clarification on these policies you may direct your questions to:

Use Of Cookies

ShopMyWay Mall Program Cookies

ShopMyWay Mall Members register in the Program and have the option of accepting a ShopMyWay Mall program cookie. This cookie facilitates the ShopMyWay Mall Members ability to eliminate the need to enter their name and Loyalty Rewards number each time they visit the site. Cookies are small text files stored on the ShopMyWay Mall Members computer and are used by DBG for identification and to display and process points earned in the Program. This cookie is used for no other purpose by DBG. If you elect to not accept a cookie from the ShopMyWay Mall servers then the Program will require you to enter your name and Loyalty Rewards number each time you wish to start a Loyalty Rewards Points-eligible shopping session at a participating merchant.

Merchant And Network Cookies

As part of the Shopping process it is necessary for DBG to be able to track your purchases in order to successfully all you to earn points. This tracking function is performed using cookies both from our affiliate networks and from many of the merchants in the Program. Though the ShopMyWay Mall does not require a cookie to be placed on your machine from our systems, it is a required step in order for you to successfully shop and receive points for your transactions. For more information on cookies and how to check if you have them turned on or not, please access the help system on your browser or access our FAQ on this subject for more information.

Participating Merchants

DBG reminds ShopMyWay Mall Members and visitors of our web site that we provide additional links to merchants and additional resources we find useful. These links will lead you to sites operated with different privacy practices. DBG wants to caution our visitors and ShopMyWay Mall Members that they must take the responsibility of reviewing the other web sites' privacy policies, as we have no control over information that is submitted by ShopMyWay Mall Members to these third parties. Participating merchants may collect additional information to ensure an award transaction is tracked and reported including the use of cookies. DBG has no access or controls over the usage of these cookies or the collection and dissemination of additional information collected by the merchant.

Children On ShopMyWay Mall

The ShopMyWay Mall is not directed to children, nor do we believe that it will be of interest to children. DBG will not collect or store any personably identifiable information from persons or individuals known to be under the Age of 13. If you believe that a child has submitted information to the ShopMyWay Mall and you would like that information removed, please send a written request for removal to:

Please include your name, the registered users name, address, and email address. All requests must indicate your relationship with the user and must be signed by the requesting party.

Updating Personal Information

ShopMyWay Mall Members are always prompted to confirm their personal information at the "shop now" page on the Program web site. As a Shop My Way Mall Member it is your responsibility to ensure that all of the information you give us is accurate each time you shop. In the event of an error in posting to your Rewards account we may not be able to contact you to correct an error if the information we have is incorrect or incomplete.


DBG may share information concerning transactions or personal information about a ShopMyWay Mall Member to a participating e-retailer for the verification of transactions made by the Member. DBG may seek to verify that the transactions are qualifying and complete per the Program Terms and Conditions. DBG may investigate any suspected or reported cases of fraud and may at its sole discretion provide personally identifiable information including IP address, to law enforcement and to the courts in the course of seeking remedies in law or equity. Any suspected or known cases of Program fraud or a security breach of the web site/s should be immediately sent to

Changes To This Privacy Policy

DBG may at its sole discretion from time to time update or modify this Privacy Policy on the ShopMyWay Mall web site. Notification may or may not be made of these changes.

Contacting Dbg

Any questions or comments about DBG's compliance with this Privacy Policy may be directed to: